Future Learning. 10.5x ROAS. 17.5x with pipeline.
A structured lead engine for high-AOV admissions.
Future Learning needed a structured lead generation system for student admissions, not just volume, but leads that would actually convert into enrolled students given the high consideration, high AOV nature of education sales.
Qualify first. Then chase volume.
I built a qualification-first funnel rather than chasing raw lead volume. Out of every lead generated, the focus was identifying genuinely qualified prospects early, filtering for intent before they entered the sales process, since each conversion represented a significant per-semester value.
One structured cycle. Filtered for intent.
Meta lead generation campaign running for one structured cycle. Total leads generated: 200. Of these, 20 were qualified through the filtering process, a 10% qualification rate that prioritised quality over raw volume.
10.5x ROAS today. 17.5x with active pipeline.
The strategic takeaways.
Let's build your
growth engine next.
Same methodology. Adapted to your industry, your funnel, your numbers.