Flairlist. Three-tier webinar funnel. 4.52x ROAS in Week 1.
Cold traffic to paid customer: through one webinar.
Flairlist needed a structured webinar funnel to convert cold traffic into qualified attendees, and qualified attendees into paying customers across multiple offer tiers.
Three tiers. Each one a filter for the next.
I built a three-tier conversion funnel for Flairlist's webinar programme. Tier 1 captured paid registrations, people paying a small fee to attend, which acted as a commitment filter. Tier 2 converted engaged registrants into strategy sessions at a higher price point, a deeper qualification layer. Tier 3 converted the most qualified strategy session attendees into high-ticket mentorship engagements. Each tier served as both a revenue stream and a qualification filter for the next tier.
Paid registrations. Self-selection. Compounding qualification.
Meta campaigns drove traffic to the webinar registration landing page. Registrations were paid, creating self-selection and reducing low-intent attendees. Of 109 registrations in Week 1, 8 (7.34%) converted to strategy sessions. Of 8 strategy sessions, 1 (12.5%) converted to mentorship. The funnel was designed so each layer of commitment pre-qualified the buyer for the next.
109 registrations. 8 strategy sessions. 1 mentorship. 4.52x ROAS.
Results below reflect Week 1 verified data only (24 June to 28 June). Full campaign data will be updated as additional weeks are documented.
The strategic takeaways.
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