Poket Pos. 16x ROAS. 25x with pipeline.
Verify the lead before the sales team ever sees it.
Poket Pos, a billing and inventory management SaaS, needed a qualified B2B lead generation system that could verify lead authenticity at the point of capture, a common challenge in B2B SaaS where unverified leads waste sales team time.
OTP verification at the form level.
I deployed Meta Instant Forms with OTP verification built into the lead capture flow, adding a verification layer that filtered out fake or low-intent submissions before they reached the sales pipeline. This single addition meaningfully improved lead quality compared to standard unverified instant forms.
One month. 50 verified leads. 20% conversion.
One month campaign cycle. $361monthly spend. Instant Forms with OTP verification captured 50 total leads, of which 10 converted directly and 5 entered active sales pipeline.
16x ROAS today. 25x once pipeline closes.
The strategic takeaways.
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