About

Not an agency. Not a freelancer. Just me, on your account every day.

I'm Hem. 20 years old. Based in Mumbai. I work directly with D2C and B2B founders across India, UAE, UK and the US, on paid acquisition, funnel strategy, and profitable growth.

Years running paid campaigns
3+
Brands partnered
20+
Ad spend managed
$120K+
Avg. ROAS delivered
3.92x
Philosophy

Growth without
guesswork.

I don't pitch retainers before I understand your situation. I audit first, your account, your creative, your tracking, your funnel. If something is broken, I'll tell you before touching your budget.

Every decision is anchored to one number: contribution margin. Creative, audience, landing page, every layer answers to it.

If it doesn't make your P&L stronger, it doesn't ship.

Hem Meisheri, Performance MarketerHem Meisheri · Mumbai
In my own words

How I think about performance marketing.

Short form content I create every week, breaking down what actually works in paid ads.

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Core Expertise

Where I move the needle

Paid Media

Meta, Google, LinkedIn, engineered for ROAS, not impressions.

Performance Creative

Ad concepts that resonate, convert, and scale across formats.

Funnel & CRO

Landing pages, offer design, and on-site experiments that lift CVR.

Retention & CRM

Email, WhatsApp, lifecycle flows that raise LTV without raising CAC.

B2B Demand Gen

Pipeline systems for SaaS and considered-purchase brands.

Growth Strategy

Quarterly roadmaps, hypothesis backlogs, weekly experiment cycles.

Selected Experience

Real experience. Real results.

Jun 2025 to Present
Independent Performance Marketing Consultant

Working directly with D2C and B2B brands across India, UAE, UK and US. End-to-end paid acquisition across Meta, Google, LinkedIn, YouTube and more. No junior teams. No handoffs.

Nov 2024 to Feb 2025
Performance Marketer · Aditya Birla Capital

Managed ₹20L+ ($24K+) in Google and Meta ad spend. Delivered 3.92x ROAS. Ranked #1 on competitor keywords in the NPS category.

Nov 2024 to Feb 2025
Performance Marketing · ELGi Equipment

Led international paid campaigns across LinkedIn, YouTube, Twitter and Meta targeting Malaysia, South East Asia and global markets. Generated $1.15M+ in B2B pipeline on $43K in ad spend.

Oct 2025 to Feb 2026 · Freelance
Performance Marketer · Bartisans

Complete Meta and Google audit. Tracking overhaul. Checkout flow optimisation. Delivered 5.53x ROAS on ₹1.32L in ad spend. 1.28M+ unique accounts reached.

May 2025 to Jul 2025
Performance Marketing · Sandhya Shah

Meta and Google campaigns for premium lifestyle D2C brand. 67% Google Shopping impression share. Ranked above Myntra and Nykaa in paid auction. 16,000+ qualified sessions.

Mar 2025 to May 2025
Performance Specialist · Fashion D2C Brand

Scaled Meta ad spend from ₹10,000 to ₹1,00,000/month while maintaining campaign profitability. 10x budget increase over 3 months.

Working Principles

How I work with founders.

01
Profit before scale

I grow only what stays profitable. Vanity metrics get cut.

02
Weekly cadence

Hypothesis → test → learn. Every week, every channel.

03
Founder-aligned

I report to one person, not a committee. Decisions ship fast.

04
Built to outlast me

Systems and dashboards your team can run after I'm gone.

What's next

Ready to talk?

15 minutes. I'll tell you exactly what's wrong with your current campaigns and what I'd do differently.