Ultimate Party Pooper. 3.26x ROAS. 20x add-to-cart lift.
A new brand entering the market from zero.
Ultimate Party Pooper was a new brand entering the market. There was no prior campaign history or established baseline. The objective was to establish brand presence from scratch, build initial conversion momentum, and prove the product had a viable market before scaling investment.
Fix the funnel before scaling the spend.
Fix the conversion path before scaling spend. I rebuilt the website user journey, removing friction at the product page, simplifying checkout, restructuring visual hierarchy to prioritise purchase intent signals. Only after conversion rate showed meaningful improvement did I increase ad spend.
CRO overhaul. Then scale.
Complete website CRO overhaul first. Then Meta campaigns scaled into the improved funnel. Every additional rupee in ad spend landed on a site capable of converting it, not a broken funnel.
3.26x ROAS. 20x daily add-to-cart lift from launch.
Results are measured against the launch baseline from week one of the campaign, not against prior campaign performance (none existed).
The strategic takeaways.
Let's build your
growth engine next.
Same methodology. Adapted to your industry, your funnel, your numbers.