Sandhya Shah. 67% impression share. Ranked above Myntra and Nykaa.
A premium brand in a marketplace-dominated category.
Sandhya Shah is a premium lifestyle brand competing in a category dominated by large marketplace players, Myntra, Nykaa, Flipkart. The challenge was driving qualified, high-intent traffic on a controlled $1.2Kbudget, not bounce-rate traffic from broad targeting.
Optimise for session quality. Not click volume.
I deployed a Google Shopping architecture specifically structured to capture high-intent search traffic for premium lifestyle products. Rather than optimising for click volume, I optimised for session quality, targeting users further into the purchase consideration cycle who were already interested in the premium fashion category.
Precision feed. Negative keywords. Quality bidding.
Google Shopping campaigns with precise product feed optimisation, negative keyword architecture to exclude low-intent traffic, and bid strategies calibrated for session quality over session volume. Result: 67% impression share, outranking billion-dollar competitors in the paid auction on a $1.2K budget.
67% impression share. #2 auction rank above Myntra & Nykaa.
The strategic takeaways.
Note on revenue: This campaign was a phase 1 traffic and audience-building exercise. Revenue conversion data from the retargeting phase will be updated when available.
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