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CASE STUDY : Performance marketing

Sandhya Shah: Engineering High-Fidelity Intent

Industry

D2C

Brand Interaction

87,966 + 

Est Total Spends

₹1,00,000 

Curiosity Depth

6.65X

"Just Running Ads"

We didn’t look at vanity metrics. We looked at Interaction Velocity. We deployed a Google Shopping architecture that drove over 87,966 individual brand interactions. Think about that, users didn’t just land; they clicked, scrolled, viewed, and added to cart nearly 90,000 times.

We achieved a 6.65 ‘Curiosity Depth’, meaning the average user performed nearly 7 distinct actions per visit. It proved  we were driving Obsession. We even dominated the auction, securing a 65% Impression Share, beating out giants like Amazon and Myntra for visibility.

16,000+

Total Qualified Sessions Injected

67%

Impression Share

56.29%

Shopping Resonance Score

#2 Rank

By beating Myntra & Nykaa

A Glance Of Our Exclusive Data.

We Actually Did It!

We also built high-value assets for tomorrow!! We constructed a High-Fidelity Data Fortress. We now have a segmented audience of 222 ‘Almost-Buyers’ who initiated payment, ready to be converted with a simple retargeting push. We established Category Dominance, outranking billion-dollar competitors like Flipkart and Nykaa in the ad auction. We proved that the brand can command attention in the most competitive spaces on the internet.

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Selected Work 2025-2026

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