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CASE STUDY : Content Creation

Cambridge Men's Wear: Photoshoots

Interior Photoshoot

During my tenure at Mefx, I contributed to the high-caliber visual production for Cambridge Men’s Wear, a brand synonymous with sartorial excellence.

My role focused on On-Set Creative Coordination and Visual Precision, ensuring that the production environment met the rigorous standards of luxury fashion. We orchestrated a visual language where lighting, texture, and posture converged to define the ‘Modern Gentleman.’ By assisting in the seamless execution of this campaign, I helped manufacture the atmosphere of sophistication that defines the brand’s legacy. This project stands as a testament to the power of disciplined visual storytelling.

Fashion campaign collage for Cambridge Men’s Wear featuring four distinct looks: peach and blue casual t-shirts, a green polo with a duffel bag, and a group shot in traditional ethnic kurtas. The text overlay reads 'CASUAL PERFECTION'.
Two male models posing together in a studio; one sitting wearing white pants and a pink graphic tee, the other standing in black jeans and a blue graphic tee.
Male model standing next to a blue stool, wearing an olive green patterned polo shirt and holding a brown leather duffel bag, accessorized with yellow-tinted sunglasses.
Group shot of three male models laughing and interacting, wearing traditional kurtas in yellow, beige, and peach, showcasing festive ethnic wear.

Cambridge Men's Wear: Reels

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Selected Work 2025-2026

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