Industry
BFSI
Est Total Revenue
₹79,55,135
Est Total Spends
₹20,26,000
ROAS
3.92x
We executed a High-Intent Performance Marketing Strategy that delivered both capital efficiency and verified customer quality.
We chose to compete on Intelligence. For Aditya Birla NPS, we obsessed over Disbursements. We knew that in a market this crowded, standard ads are just noise, We created a signal.
We engineered a filtration system with an exclusive campaign strategy. We treated Google as our ‘Intent Engine’ to intercept borrowers already looking for us, and Meta as our ‘Data Lab’ to clone our most profitable customers. This was about ensuring we ranked Number One even on our competitor keywords. Every rupee we deployed was mathematically calculated to Return Revenue, Increase Brand Upliftment, and Drive Overall Growth of Aditya Birla NPS by a Significant Increase in their Customer Lifetime Value.
Ranked #1
On Competitor Keywords
25% Uplift
In Top-of-the-Mind Recall
40% Increase
in Estimated Life Time Value
3x Efficiency
With High-Fidelity Data Assets
A Glance Of Our Exclusive Tracking Sheet.
It started with High-Intent Google Search. We executed a precise Competitor Conquesting strategy, placing Aditya Birla NPS directly alongside the industry’s biggest players. We positioned the brand as the smarter choice at the exact moment users were ready to decide. To scale this, we layered in Google Performance Max (PMax), capturing untapped demand across YouTube and Gmail that manual campaigns often miss.
On Meta Ads, we focused over quantity leads. We rejected generic targeting and leveraged First-Party Data to model ‘Disbursed-Only’ audiences. This ensured we stopped guessing and started targeting users who mirrored our best customers. Precise execution by aligning high-intent search with proprietary data is how we made them ₹79.55 Lakhs at a very minimum investment of ₹20.26 Lakhs.
We also built high intent assets for tomorrow!!. Beyond the immediate return, this campaign engineered a 25% Uplift in Brand Recall, secured a 40% Increase in Customer Lifetime Value, and established a Proprietary Data Engine, ensuring this growth is not just a temporary spike, but the new baseline.
I review every inquiry personally and respond within 24 hours. If there’s a fit, we’ll schedule a quick call to talk about your brand and where you want to take it.
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